Debajyoti (Deb) Ray focuses on the development of generative applications of AI that can create new media, designs, or concepts. With RivetAI, he is bringing a platform for story development and production optimization for film-makers and content creators. The application was conceived while Deb was a CTO for End Cue, a film development and content creation company. Previously he was the founding Chief Data Officer for VideoAmp, a cross-screen media optimization platform. Deb received his PhD from Caltech in Computation and Neural Systems, where he founded Pasadena Labs (as a tech transfer) – a Machine Learning based hyperlocal ad platform used by clients such as IAC and Microsoft. Deb is also an investor for AI and Blockchain startups, and a fund advisor for the VC firm Signalfire in San Francisco. He has been awarded multiple patents and his publications are highly cited.